Kat Fernando
I design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Projects
Baobab Eyewear
UX/UI, Web Design
Reworked the shopping experience to balance sustainability storytelling with clear product comparison and confident purchase decisions.
Big Tree Farms
UX/UI, Web & Visual design, e-commerce strategy, Shopify
Designed a scalable e-commerce experience that brings together a growing product catalog, brand storytelling, and ethical sourcing without sacrificing clarity or conversion.
Urban Moonshine
UX/UI, Visual & Web design, Shopify
Built internal design systems and reusable patterns to support faster iteration and consistency across multiple client products.
Apex Ski Boots
UX/UI, Web design, Shopify
Redesigned digital product experience with a focus on clarity, structure, and usability for performance footwear.
Commbi
UX/UI, Visual & Web design, e-commerce strategy, Shopify
Designed an end-to-end e-commerce experience, focused on simplifying navigation and supporting product discovery at scale.
Vania Romoff
UX/UI, Web design, e-commerce strategy, Shopify Migration
Translated a high-touch fashion brand into a refined digital shopping experience that preserves craftsmanship while improving usability and conversion.
© Kat Fernando — 2026
All Rights Reserved.
Open for new projects.
I design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Projects
Baobab Eyewear
UX/UI, Web Design
Reworked the shopping experience to balance sustainability storytelling with clear product comparison and confident purchase decisions.
Big Tree Farms
UX/UI, Web & Visual design, e-commerce strategy, Shopify
Designed a scalable e-commerce experience that brings together a growing product catalog, brand storytelling, and ethical sourcing without sacrificing clarity or conversion.
Urban Moonshine
UX/UI, Visual & Web design, Shopify
Built internal design systems and reusable patterns to support faster iteration and consistency across multiple client products.
Apex Ski Boots
UX/UI, Web design, Shopify
Redesigned digital product experience with a focus on clarity, structure, and usability for performance footwear.
Commbi
UX/UI, Visual & Web design, e-commerce strategy, Shopify
Designed an end-to-end e-commerce experience, focused on simplifying navigation and supporting product discovery at scale.
Vania Romoff
UX/UI, Web design, e-commerce strategy, Shopify Migration
Translated a high-touch fashion brand into a refined digital shopping experience that preserves craftsmanship while improving usability and conversion.
© Kat Fernando — 2026
All Rights Reserved.
Kat Fernando
Open for new projects.
Designer based in Manila, Philippines (GMT+8).
I design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Projects
Baobab Eyewear
UX/UI, Web Design
Reworked the shopping experience to balance sustainability storytelling with clear product comparison and confident purchase decisions.
Big Tree Farms
UX/UI, Web & Visual design, e-commerce strategy, Shopify
Designed a scalable e-commerce experience that brings together a growing product catalog, brand storytelling, and ethical sourcing without sacrificing clarity or conversion.
Urban Moonshine
UX/UI, Visual & Web design, Shopify
Built internal design systems and reusable patterns to support faster iteration and consistency across multiple client products.
Apex Ski Boots
UX/UI, Web design, Shopify
Redesigned digital product experience with a focus on clarity, structure, and usability for performance footwear.
Commbi
UX/UI, Visual & Web design, e-commerce strategy, Shopify
Designed an end-to-end e-commerce experience, focused on simplifying navigation and supporting product discovery at scale.
Vania Romoff
UX/UI, Web design, e-commerce strategy, Shopify Migration
Translated a high-touch fashion brand into a refined digital shopping experience that preserves craftsmanship while improving usability and conversion.
© Kat Fernando — 2026
All Rights Reserved.