Kat Fernando
I design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Work
Apex Ski Boots
outdoor / performance
UX/UI · e-comm · SHOPIFY
Redesigned the digital product experience to communicate technical performance clearly while making the path to purchase more intuitive.
Vania Romoff
fashion / luxury
UX/UI · visual design · e-comm · SHOPIFY
Translated a high-touch fashion brand into a refined digital experience that preserves its visual identity while improving usability and conversion.
Hume
BEAUTY / PERSONAL CARE
UX/UI · e-comm · SHOPIFY
Redesigned the e-commerce experience to make product discovery, education, and purchase clearer, more intuitive, and distinctly Hume.
Baobab Eyewear
FASHION / EYEWEAR
UX/UI, Web Design
Refined the digital shopping experience around strong visual storytelling, intuitive product discovery, and a more elevated brand presence.
Wevana
WELLNESS
UX/UI · e-comm · SHOPIFY
Translated a high-touch wellness brand into a calm, credible digital experience designed to simplify complex products and support conversion.
Big Tree Farms
food & beverage
UX/UI · visual design · e-comm · SHOPIFY
Designed a scalable e-commerce experience that brings together a growing product range, brand storytelling, and ethical sourcing with greater clarity.
Urban Moonshine
wellness / supplements
UX/UI · visual design · e-comm · SHOPIFY
Built a flexible design system and reusable components to create consistency across an expanding range of wellness products.
Commbi
fashion / footwear
UX/UI · visual design · e-comm · SHOPIFY
Designed an end-to-end e-commerce experience that simplifies navigation, product discovery, and shopping across a growing footwear range.
© Kat Fernando — 2026
All Rights Reserved.
Open for select projects.
I design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Work
Hume
BEAUTY / PERSONAL CARE
UX/UI · e-comm · SHOPIFY
Redesigned the e-commerce experience to make product discovery, education, and purchase clearer, more intuitive, and distinctly Hume.
Baobab Eyewear
FASHION / EYEWEAR
UX/UI, Web Design
Refined the digital shopping experience around strong visual storytelling, intuitive product discovery, and a more elevated brand presence.
Wevana
WELLNESS
UX/UI · e-comm · SHOPIFY
Translated a high-touch wellness brand into a calm, credible digital experience designed to simplify complex products and support conversion.
Big Tree Farms
food & beverage
UX/UI · visual design · e-comm · SHOPIFY
Designed a scalable e-commerce experience that brings together a growing product range, brand storytelling, and ethical sourcing with greater clarity.
Urban Moonshine
wellness / supplements
UX/UI · visual design · e-comm · SHOPIFY
Built a flexible design system and reusable components to create consistency across an expanding range of wellness products.
Apex Ski Boots
outdoor / performance
UX/UI · e-comm · SHOPIFY
Redesigned the digital product experience to communicate technical performance clearly while making the path to purchase more intuitive.
Commbi
fashion / footwear
UX/UI · visual design · e-comm · SHOPIFY
Designed an end-to-end e-commerce experience that simplifies navigation, product discovery, and shopping across a growing footwear range.
Vania Romoff
fashion / luxury
UX/UI · visual design · e-comm · SHOPIFY
Translated a high-touch fashion brand into a refined digital experience that preserves its visual identity while improving usability and conversion.
© Kat Fernando — 2026
All Rights Reserved.
Designer, sometimes DJ, currently based in Manila, Philippines (GMT+8).
Available for select branding, graphic and web design projects.
Reach me at:
hi.katfdo@gmail.com@katfdoI design digital products for fashion, lifestyle, and wellness brands, focused on clarity, flow, and decisions that hold up beyond launch.
My work sits at the intersection of UX, commerce, and brand, shaped by real business goals, user intent, and systems.
Selected Work
Hume
BEAUTY / PERSONAL CARE
UX/UI · e-comm · SHOPIFY
Redesigned the e-commerce experience to make product discovery, education, and purchase clearer, more intuitive, and distinctly Hume.
Baobab Eyewear
FASHION / EYEWEAR
UX/UI
Refined the digital shopping experience around strong visual storytelling, intuitive product discovery, and a more elevated brand presence.
Wevana
WELLNESS
UX/UI · e-comm · SHOPIFY
Translated a high-touch wellness brand into a calm, credible digital experience designed to simplify complex products and support conversion.
Big Tree Farms
food & beverage
UX/UI · visual design · e-comm · SHOPIFY
Designed a scalable e-commerce experience that brings together a growing product range, brand storytelling, and ethical sourcing with greater clarity.
Urban Moonshine
wellness / supplements
UX/UI · visual design · e-comm · SHOPIFY
Built a flexible design system and reusable components to create consistency across an expanding range of wellness products.
Apex Ski Boots
outdoor / performance
UX/UI · e-comm · SHOPIFY
Redesigned the digital product experience to communicate technical performance clearly while making the path to purchase more intuitive.
Commbi
fashion / footwear
UX/UI · visual design · e-comm · SHOPIFY
Designed an end-to-end e-commerce experience that simplifies navigation, product discovery, and shopping across a growing footwear range.
Vania Romoff
fashion / luxury
UX/UI · visual design · e-comm · SHOPIFY
Translated a high-touch fashion brand into a refined digital experience that preserves its visual identity while improving usability and conversion.
© Kat Fernando — 2026
All Rights Reserved.