Kat Fernando
Experience
May 2024 — Present
UX / Web Design Lead
Freshwater Development (USA, Remote)
- Designing and delivering custom websites in two-week sprints, aligning UX direction with client business goals.
- Conducting pre-launch QA and usability checks to catch friction points and polish user journeys.
- Collaborating with developers to resolve implementation issues early, ensuring fast and reliable handoffs.
Aug 2023 — Jul 2024
UX Designer (E-comm)
CR Fence & Rail (USA, Remote)
- Reworked UI and navigation across Amazon and Shopify storefronts, improving product visibility and user flow.
- Audited site analytics to identify drop-off points; recommended UX updates that improved bounce rate and load speed.
- Coordinated cross-functional teams to implement iterative changes, maintaining design consistency and usability.
Apr 2022 — Mar 2024
E-comm & CX Manager
Vania Romoff (PH, Hybrid)
- Developed customer journey enhancements that contributed to higher repeat purchases and improved online experience.
- Created systems for product organization, content deployment, and fulfillment tracking to support smoother operations.
- Used sales and customer behavior insights to inform strategic decisions across marketing and merchandising.
Aug 2018 — Dec 2019
E-comm Ops Manager
Yolke (UK, On-site)
- Improved site UX and content hierarchy, increasing conversion rates by 30% and customer retention by 10%.
- Delivered cohesive content weekly across web, email, and social channels — aligned with brand tone and seasonal goals.
- Identified opportunities for optimization across merchandising, copy, and customer touchpoints.
Education
2022
UXP3 Certificate
UX+ University
16-week intensive focused on research, wireframing, prototyping, and usability testing.
2022
BA (Hons) Fashion Design & Development
London College of Fashion (University of the Arts London)
Skills
UI/UX
User flows, journey mapping, information architecture, wireframing, prototyping, usability testing, design systems, competitor analysis.
E-comm
Customer experience strategy, content management, A/B testing, web analytics, conversion optimization, operations & fulfillment workflows.
Software & Tools
Figma, Shopify, Webflow, Framer, Miro, Photoshop, Illustrator, Canva, HTML/CSS.
AI
Prompt engineering, image ideation, styling, and post-production for web and brand use.
© Kat Fernando — 2026
All Rights Reserved.
Open for select projects.
Experience
May 2024 — Present
UX / Web Design Lead
Freshwater Development (USA, Remote)
- Designing and delivering custom websites in two-week sprints, aligning UX direction with client business goals.
- Conducting pre-launch QA and usability checks to catch friction points and polish user journeys.
- Collaborating with developers to resolve implementation issues early, ensuring fast and reliable handoffs.
Aug 2023 — Jul 2024
UX Designer (E-comm)
CR Fence & Rail (USA, Remote)
- Reworked UI and navigation across Amazon and Shopify storefronts, improving product visibility and user flow.
- Audited site analytics to identify drop-off points; recommended UX updates that improved bounce rate and load speed.
- Coordinated cross-functional teams to implement iterative changes, maintaining design consistency and usability.
Apr 2022 — Mar 2024
E-comm & CX Manager
Vania Romoff (PH, Hybrid)
- Developed customer journey enhancements that contributed to higher repeat purchases and improved online experience.
- Created systems for product organization, content deployment, and fulfillment tracking to support smoother operations.
- Used sales and customer behavior insights to inform strategic decisions across marketing and merchandising.
Aug 2018 — Dec 2019
E-comm Ops Manager
Yolke (UK, On-site)
- Improved site UX and content hierarchy, increasing conversion rates by 30% and customer retention by 10%.
- Delivered cohesive content weekly across web, email, and social channels — aligned with brand tone and seasonal goals.
- Identified opportunities for optimization across merchandising, copy, and customer touchpoints.
Education
2022
UXP3 Certificate
UX+ University
16-week intensive focused on research, wireframing, prototyping, and usability testing.
2022
BA (Hons) Fashion Design & Development
London College of Fashion (University of the Arts London)
Skills
UI/UX
User flows, journey mapping, information architecture, wireframing, prototyping, usability testing, design systems, competitor analysis.
E-comm
Customer experience strategy, content management, A/B testing, web analytics, conversion optimization, operations & fulfillment workflows.
Software & Tools
Figma, Shopify, Webflow, Framer, Miro, Photoshop, Illustrator, Canva, HTML/CSS.
AI
Prompt engineering, image ideation, styling, and post-production for web and brand use.
© Kat Fernando — 2026
All Rights Reserved.
Designer, sometimes DJ, currently based in Manila, Philippines (GMT+8).
Available for select branding, graphic and web design projects.
Reach me at:
hi.katfdo@gmail.com@katfdoExperience
May 2024 — Present
UX / Web Design Lead
Freshwater Development (USA, Remote)
- Designing and delivering custom websites in two-week sprints, aligning UX direction with client business goals.
- Conducting pre-launch QA and usability checks to catch friction points and polish user journeys.
- Collaborating with developers to resolve implementation issues early, ensuring fast and reliable handoffs.
Aug 2023 — Jul 2024
UX Designer (E-comm)
CR Fence & Rail (USA, Remote)
- Reworked UI and navigation across Amazon and Shopify storefronts, improving product visibility and user flow.
- Audited site analytics to identify drop-off points; recommended UX updates that improved bounce rate and load speed.
- Coordinated cross-functional teams to implement iterative changes, maintaining design consistency and usability.
Apr 2022 — Mar 2024
E-comm & CX Manager
Vania Romoff (PH, Hybrid)
- Developed customer journey enhancements that contributed to higher repeat purchases and improved online experience.
- Created systems for product organization, content deployment, and fulfillment tracking to support smoother operations.
- Used sales and customer behavior insights to inform strategic decisions across marketing and merchandising.
Aug 2018 — Dec 2019
E-comm Ops Manager
Yolke (UK, On-site)
- Improved site UX and content hierarchy, increasing conversion rates by 30% and customer retention by 10%.
- Delivered cohesive content weekly across web, email, and social channels — aligned with brand tone and seasonal goals.
- Identified opportunities for optimization across merchandising, copy, and customer touchpoints.
Education
2022
UXP3 Certificate
UX+ University
16-week intensive focused on research, wireframing, prototyping, and usability testing.
2022
BA (Hons) Fashion Design & Development
London College of Fashion (University of the Arts London)
Skills
UI/UX
User flows, journey mapping, information architecture, wireframing, prototyping, usability testing, design systems, competitor analysis.
E-comm
Customer experience strategy, content management, A/B testing, web analytics, conversion optimization, operations & fulfillment workflows.
Software & Tools
Figma, Shopify, Webflow, Framer, Miro, Photoshop, Illustrator, Canva, HTML/CSS.
AI
Prompt engineering, image ideation, styling, and post-production for web and brand use.
© Kat Fernando — 2026
All Rights Reserved.